Already 10 years???

Let's celebrate!

Mochila Milano has turned 10 and this year will be dedicated to celebrating this Anniversary with a calendar full of events.
The first appointment has been scheduled during Milan Fashion Week in February with the launch of the beautiful campaign created together with the Itzi Hub team.
The brand blends my personal knowledge and taste with South American manufacturing with the aim of telling the story of these wonderful countries, rich in tradition and culture.
To celebrate my journey, I chose to create a collection of stamps, a symbol of travels around the world. Each of them has an illustration, which represents important elements for my brand, recalling nature, architecture, craftsmanship and the countries that gave birth to Mochila Milano.
The illustrations are drawn freehand and become themselves a symbol of love and appreciation for everything that is handmade.

If you missed it, don't worry, you can watch it again by looking for it in the Highlights Stories of my Instagram profile @mochilamilano

I invite you to continue following me through my social channels and newsletters where all the upcoming events will be revealed and to read the beautiful interview by Viviana Musumeci published at the end of January on GaiaZoe.life which encompasses the values ​​on which the brand is founded.

https://www.gaiazoe.life/mochila-milano-silvia-ferrari/

updated on 07.03.25

Let's party!

It's been more than 10 years since I started posting photos from my kitchen to promote my mochila bags. Since then, a lot of things have happened, I've achieved some important goals and if I've managed to do it, it's also thanks to you. For this reason, one of the stages to celebrate this milestone had to be an opportunity to see you all and thank you in person. I'm therefore very happy to invite you to the inauguration party organized at the Temporary Store of Itzi Hub, where I will stay for three days for a special sale of my new accessories. The catering will be provided by Pasticceria Sugar Milano, so I'm waiting for you for cheers as well as for some chats. Everyone is welcome without a list, but if you could confirm your presence at mochilamilano@gmail.com it would be ideal. Have a nice day and see you soon.

One of the campaign images used for the invitation to the next event

10.03.25

Pop Up @ItziHub

Come to discover the new Summer collections during these three days of sales. Many new colorful mochila bags have just arrived and some new items that you can preview. The Pop Up is also an opportunity to see you all again and to introduce my story to people who don't know me yet. So see you soon!

15.03.25

Floralia

This weekend (March 29-30) I will be alongside Progetto Itaca again to raise funds that will be dedicated especially to support Club Itaca, the day center dedicated to the development of activities for people with serious mental health problems, to help them regain self-confidence and return to the world of work. You can find the hours and address on the poster below.

Fuorisalone 2025

In April, during the design week, you can find one of my products exhibited in the collective exhibition THE YELLOW ROOM, organized at Superstudiopiù by FDS (Food Design Stories).

The brand was born from my great love for artisanal work, which I returned to by starting to attend some weaving courses on the loom. This journey led me to the discovery of wonderful bags called 'mochila bags', which have become my main collection. They are made by women belonging to the Wayúu tribe, combining their mastery with my creativity. My policy has always been to offer a very high quality artisanal product, which is sustainable and which transmits emotions. On the occasion of MDW25 I wanted to re-elaborated one of my bags in an even more playful way.

@SuperstudioPiù

The Yellow Room by FoodDesignStories and LAPILLI

Via Tortona 27, Milano

Press Preview - 6 April, 15:00-21:00

Special Opening & Cocktail - 6 April, 18:00-20:00

Open to the public - 7/12 April 11:00-21:00 / 13 April 11:00-18:00

updated on 27.03.25

THE YELLOW ROOM

The opening of THE YELLOW ROOM exhibition at Superstudio Più in via Tortona 27 is almost here.

You can also participate to the party tomorrow, April 6, by registering at this link:

https://register.superstudioevents.com/event/superdesign-show-2025-vip-press

For the occasion I am preparing some very special new accessories, so I hope to see many of you during this crazy week.
Don't forget that for any updates you can also visit the Stories of my Instagram account @mochilamilano where I will tell you about all the news and this experience, see you soon!

04.04.25

YOU MAKE ME SMILE

The most beautiful week of the year has begun with many initiatives around the city. I invite you to come and visit me at the Cantiere della Felicità at one of the most important centers of the Fuorisalone, the Superstudio Più which this year celebrates its 25th anniversary.

Inside our YELLOW ROOM you will find a selection of independent brands that have exhibited their object of happiness. Because as Tadao Ando says:
... "An object is never just an object. It is a manifestation of a vision, of a research, of a dream."

YOU MAKE ME SMILE is the name of the work I am presenting and this is the concept I have prepared:
The brand has turned 10 and in these years I have always wanted to offer artisanal products of the highest quality, that could touch, the result of the union between South American manufacturing and my personal taste and know-how. For MDW25 I decided to create accessories that could make one of my iconic products, like this mochila bag, even more playful. This is how shoulder bags, scoobydoos, charms made with care in Italy using technical ropes, beads and semi-precious stones were born. Fun and colorful, they will be a real must-have for the new season.
I look forward to seeing you all to hug you and tell you about the project in person!

@SuperstudioPiù

The Yellow Room by FoodDesignStories and LAPILLI

Via Tortona 27, Milan

Opening days - April 7/12 11:00 AM-9:00 PM / April 13 11:00 AM-6:00 PM

07.04.25